Boxed in, boxed out - Spring edition

2023 Quadrum White Wine of Spain, 3 LT Box

70% Verdejo 30% Sauvignon Blanc

Verdejo, a Spanish indigenous white variety and Sauvignon Blanc are both aromatic, acidic, lighter bodied white varietals. Verdejo is one of the most important Spanish indigenous white varietals with a unique food friendly quality that pairs perfectly with tacos, marinated chicken, and a charcuterie board.

2023 Quadrum Rose Wine of Spain. 3 LT Box

50% Tempranillo, 50% Garnacha

Light in color but ripe in flavors, this rosé presents the best of both worlds. To be shared around a picnic, this rosé has enough acid and fruit components to hold up to easy to share snacks

2022 Quadrum Red Blend, 3 LT Box

80% Tempranillo, 20% Garnacha

Quadrum Red Blend is crafted from Spain’s most noble red grape varieties, Tempranillo and Garnacha, which express delicious, juicy and fresh notes of red raspberries and strawberries.

The blend offers the best of both Cabernet and Pinot Noir, which is to say, structure and tannin married with balanced fruit and acidity

Regular price $27 per box (equivalent to 4 bottles)

Sale Price $21 per box

Let’s be clear; there are many wines available in boxes in the US market, but they generally range in quality from ‘indifferent’ to ‘ok’. Why exactly is that? Well, the honest answer is that US wine importers and producers don’t really want to offer high quality wines in boxes. The name of the game in the US wine market is ‘premiumization’; whereby the same wine is dressed up in a heavier bottle and closed with a natural cork and sold at a higher price to give the consumer the illusion that they are purchasing a higher quality wine. You might think that I’m being cynical, but I can assure you that this practice is the current state of affairs. The wine industry is playing on your fears and suggesting that if you purchase a less expensive bottle, you are unsophisticated and less discerning about your wine choices. (This is also why corks are still being used rather than more efficient closures.) Box wines are not sexy, critics are not gushing about them, they are not ‘hard to find’ or ‘collectible’, they aren’t meant for aging. The US wine industry wants to perpetuate the notion that wine is special and unique and requires deep knowledge and favorable lineage (of both the wine and the consumer.)

This is, of course, crap. Wine is a consumer beverage that has been easily and readily available throughout its 8000-year history. Wine need not be aged nor ‘properly’ paired with food nor finished with a cork to be interesting and enjoyable.

Insider’s tip

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